"Cookies" are used on our websites. Cookies are small text files stored by your browser on the hard drive of your computer.
a. Cookies for improving the functionality of our websites
b. Cookies for usage-based online advertising
Atheros Intelligence Ltd. reserves the right to use data obtained by analyzing the usage behavior of visitors to its websites via cookies in order to display specific advertising for certain Atheros Intelligence Ltd. products on Atheros Intelligence's websites. Atheros Intelligence Ltd. believes that you benefit from this as a user because Atheros Intelligence Ltd. displays advertising banners or content based on your surfing behavior so as to match your interests, reducing random advertising and displaying of content likely of less interest to you.
c. How to prevent "cookies" from being stored on your hard drive and delete these
You can configure your internet browser to prevent cookies from being stored on your hard drive or to be asked every time whether you agree to the placement of cookies. You may also delete placed cookies at any time. Consult your browser's Help to read about how all this works in detail. An explanation with screenshots is available for the web browsers Firefox, Microsoft Internet Explorer and Google Chrome. If you do not accept the storing of cookies, the functionality of our offerings may be impaired.
Third-party cookies used by Atheros Intelligence Ltd.
(1) Google Analytics
(2) Google Adwords
This website uses Google AdWords, a Google analytical service, and also conversion tracking as part of Google AdWords. Google AdWords places a conversion tracking cookie on your computer's hard drive (called a "conversion cookie") whenever you click on an ad delivered by Google. These cookies become ineffective after 30 days and are not used for personal identification. If you visit specific pages of our website, Google and Atheros Intelligence Ltd. can track whether were forwarded to that page by clicking on an ad.
Data obtained through use of conversion cookies are used for statistical reporting for AdWords customers who employ conversion tracking. These statistics tell us the total number of users who clicked on the ad delivered by Google and opened a webpage having a conversion tracking tag. We do no however receive any information allowing personal identification of users. We are unable to cross-reference the data obtained to any specific user.
In addition to conversion tracking Atheros Intelligence Ltd. also utilizes the functionalities
- Audiences with common interests
- User-defined audiences with common interests
- Purchase-willing audiences
- Similar audiences
- demographic and geographic targeting.
(3) Google Double Click
Atheros Intelligence Ltd. uses the Google DoubleClick function on our websites to analyze website use and enable Google and other advertisers cooperating with DoubleClick to display user-relevant advertising to you. For this purpose, a cookie is placed on your computer's hard drive. This cookie assigns an identification number to your browser as a pseudonym and gathers information about advertising appearing in your browser and opening of such advertising. The data gathered by the cookie about your website use is generally sent to a Google server in the United States where it is stored. Interest-relevant categories are assigned to your browser based on the information gathered. These categories are employed in delivering interest-based advertising. In addition to changing your browser settings, you can also use a browser plug-in to permanently disable the DoubleClick cookie. With the plug-in, your opt-out settings remain in place for that browser even if you delete all cookies. The browser plug-in for permanent deactivation can be found here.
By using our website you consent to placement of the DoubleClick cookie, thereby consenting to the collection, storage and use of the usage data fort he stated purpose in the manner outlined above. You also consent to your data being stored in cookies after the end of the browser session and being further referenced, for example during your next website visit. This consent may be revoked at any time with non-retroactive effect by deleting the DoubleClick cookie and revoking permanent deactivation.
|_ga||Google Analytics is the Google analysis tool that und App-makes user interaction with the resources offered transparent for website and app owners. Google Analytics may utilize certain cookies to collect data and forward website usage statistics, without however collecting information that would make individual users personally identifiable by Google. The most important Google Analytics cookie is called "_ga".||2 years||Type 3,4|
|These cookies are for collecting information about how visitors use Atheros Intelligence's local websites. Atheros Intelligence uses this information to generate reports and improve the local websites. The cookies collect information anonymously about such data as number of site visitors, from what site visitors came to the local site and what pages they have visited.||2 years|
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|_gat_ 1||Google Analytics 1||10 minutes||Type 3,4|
|_gali||Google Analytics 1||-||Type 3,4|
|_dc_gtm_1||Google Tag Manager||10 minutes||Type 3,4|
1Google Analytics writes a number of cookies for analyzing user behavior. These do not however gather user-specific data. These do not however gather user-specific data.
|Type 1||Absolutely necessary cookies||These cookies are absolutely necessary for websites to function properly. Without these cookies, such services as the vehicle configurator cannot be provided.|
|Type 2||FunctionalCookies||These cookies make it possible to enhance the convenience and performance of websites and provide various functionalities. For example, language settings can be stored in functional cookies.|
|Type 3||PerformanceCookies||These cookies collect information about how you use websites. Performance cookies help Atheros Intelligence Ltd., for example, to identify the most popular elements of its internet offerings. This enables Atheros Intelligence Ltd. to tailor its websites more closely to your needs, thus improving Atheros Intelligence's offerings for you. These cookies do not collect person-specific data.|
|Type 4||Third-party cookies||These cookies are set by third parties, such as social networks. They are primarily utilized to integrate social media content such as social plug-ins into our website. For information about how Atheros Intelligence Ltd. uses social plugins, see the Social Plugins section of the Privacy Statement.|